Freelance specialist in analytics & marketing tracking — for both web platforms and mobile apps. Google stack (GTM, sGTM, GA4, Firebase), marketing pixels (Meta, Criteo, TikTok, LinkedIn) and mobile SDKs (AppsFlyer, Adjust, Firebase). Measurement that survives scale, ITP and ad-blockers.
Unified web + app measurement in GA4 and Firebase — from audit to advanced e-commerce events and BigQuery warehousing.
sGTM for the web, native + hybrid SDKs for mobile. One consistent event schema across every surface.
Meta CAPI, Criteo, TikTok, LinkedIn on the web. AppsFlyer, Adjust, Firebase for iOS and Android. Full-funnel attribution done right.
End-to-end tracking implementations for web platforms and mobile apps — e-commerce, SaaS and lead-gen.
Full ecosystem connectivity across every platform your marketing team uses — web and mobile.
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Mapping existing infrastructure across web and app. Finding critical fail points.
Unified measurement plan, shared event schema for web and mobile, server routing designed before any tag is touched.
Clean implementation in GTM, sGTM, Firebase, mobile SDKs and platform pixels. Fully version-controlled.
QA across devices, OSes, browsers, apps and consent states. 100% data accuracy before go-live.
Documentation, team training and optional monitoring.
I've spent years bridging marketing needs and technical constraints — on the web and inside mobile apps. My work isn't about "adding another pixel" — it's about building data infrastructure that survives browser changes, ad-blockers, ITP, ATT and privacy regulations.
Whether you run a high-growth e-commerce brand with a companion mobile app, a native iOS/Android product, or a B2B SaaS with a hybrid app, I help you see clearly what's happening at every stage of your funnel — on every surface.
It depends on scope — number of platforms (web, iOS, Android), current state of your tracking, and whether server-side tagging is involved. Send a brief and I'll reply with a scoped estimate within 24h.
Most engagements follow the five-step process below: audit, blueprint, deploy, verify, handover. A single-platform GTM/GA4 cleanup can take one to two weeks; a full web + app + server-side rollout takes longer, scoped after the audit.
Yes — e-commerce, B2B SaaS and lead-gen sites on the web, plus native iOS/Android and hybrid apps (React Native, Flutter) using Firebase, GA4 for Apps, AppsFlyer and Adjust.
Yes, this is the most common starting point. I run an audit first to map duplicate fires, data leakage and attribution gaps before changing anything.
Yes — Consent Mode v2 with CMPs like Cookiebot, OneTrust and Consentmanager on the web, and Apple ATT handling on iOS, with modeled data enabled where consent is declined.
Send a short project brief — I reply within 24h with next steps.